At Appoint Digital, our Search Engine Marketing (SEM) services are designed to put your business in front of the right audience at the perfect time, delivering immediate visibility and results through pay-per-click (PPC) advertising. With a combination of advanced keyword research, precise ad targeting, and data-driven campaign management, we help you achieve higher click-through rates (CTR) and increased conversion rates, leading to a stronger return on investment (ROI).
Our team takes a customized approach, tailoring each SEM campaign to align with your business goals. Whether you want to increase brand awareness, drive traffic to your site, or capture more leads, we’re here to ensure your campaigns deliver consistent, measurable results.
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
How Our SEM Services Deliver Results
Success in SEM is about more than just getting clicks—it’s about getting the right clicks and converting them into customers. Our SEM services focus on delivering high-quality traffic that translates into actual business growth. Here's how we do it
Keyword Research & Strategy
We identify high-performing keywords relevant to your business to attract the right audience.
Competitor Analysis
Gain insights into your competitors’ strategies and uncover opportunities for growth.
Ad Copy Optimization
We write compelling ads designed to drive engagement and maximize conversions
Bid Management
Our team continuously monitors and adjusts bids to ensure you get the best value for every click.
Landing Page Optimization
Ensure that your landing pages are conversion-optimized, turning visitors into leads and customers.
A/B Testing & Ad Variations
Test different ad versions to determine which perform best and optimize accordingly.
Ongoing Campaign Monitoring
We constantly review performance data to make real-time improvements.
Combining SEM with Advanced Analytics
Unlike many agencies that simply set up and forget your ads, we combine SEM with advanced analytics and ongoing optimization to ensure your ads continuously perform at their peak. We track conversion metrics, cost-per-click (CPC), and return on ad spend (ROAS) to make data-driven decisions that lead to sustained success.
Certified SEM Experts
Our team consists of certified Google Ads and Bing Ads professionals who have years of experience managing SEM campaigns across multiple industries. We also have access to direct support and exclusive tools as part of our Google Premier Partnership, ensuring that your campaigns benefit from the latest insights and innovations in SEM.
What You Get with Our SEM Services
When you partner with Appoint Digital, you receive a comprehensive set of SEM services designed to drive meaningful results. These include
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PPC Campaign Management
Full-service PPC management, from strategy to execution and optimization. -
Remarketing Campaigns
Re-engage visitors who previously interacted with your website to boost conversions. -
Display Advertising
Leverage visually engaging display ads to expand your reach beyond search results. -
Conversion Tracking & Reporting
We provide detailed performance reports, ensuring transparency and demonstrating your campaign’s impact. -
Local & Mobile SEM
Optimize your campaigns for local and mobile searches, ensuring your business appears at the top in your target locations.
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What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs About Search Engine Marketing (SEM)
Curious about Search Engine Marketing and how it can benefit your business? Explore our FAQs
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM includes various techniques, such as pay-per-click (PPC) advertising, to drive targeted traffic to your website.
SEM works by allowing advertisers to bid on specific keywords relevant to their business. When users search for those keywords, the search engine displays the ads in the sponsored results section. Advertisers only pay when someone clicks on their ad (PPC model), making SEM a cost-effective way to reach potential customers actively looking for their products or services.
SEM offers several advantages, including:
- Immediate Visibility: Ads can appear at the top of search results almost instantly, driving traffic to your site quickly.
- Targeted Audience Reach: Advertisers can target specific demographics, locations, and interests, ensuring their ads reach the most relevant audience.
- Measurable Results: SEM allows for precise tracking of ad performance, enabling businesses to measure ROI, analyze user behavior, and make data-driven decisions.
- Flexibility: Advertisers can adjust their budgets, bids, and campaigns in real-time based on performance, maximizing their marketing efforts.
The most popular platform for SEM is Google Ads, which allows businesses to create ads that appear on Google search results and partner sites. Other platforms include Bing Ads and social media advertising platforms, which also offer paid search options for targeting specific audiences.
To optimize your SEM campaigns, consider the following strategies:
- Keyword Research: Identify and target the right keywords that potential customers are searching for.
- Ad Copy Optimization: Create compelling ad copy that encourages clicks and conversions by addressing user needs and including strong calls to action.
- Landing Page Design: Ensure your landing pages are relevant, user-friendly, and optimized for conversions to provide a seamless experience.
- Regular Analysis: Monitor campaign performance regularly, analyzing metrics like click-through rates (CTR), conversion rates, and ROI to make informed adjustments.
Yes, SEM can benefit businesses of all sizes and industries. Whether you’re a local business looking to attract nearby customers or a larger organization targeting a broader audience, SEM provides the tools to enhance visibility and drive traffic effectively.
To get started with SEM, you can:
- Define Your Goals: Identify what you want to achieve with your SEM campaigns (e.g., increased traffic, lead generation, sales).
- Conduct Keyword Research: Use tools like Google Keyword Planner to find relevant keywords for your business.
- Create an Account: Set up an account on a platform like Google Ads.
- Develop Compelling Ads: Write engaging ad copy and design attractive landing pages.
- Monitor and Adjust: Track your campaign performance and make necessary adjustments to optimize results.
