Struggling to find PPC experts who truly understand your business and deliver long-term results? At Appoint Digital, our team of world-class paid search marketers is dedicated to helping your business thrive with ROI-driven PPC strategies. We go beyond simply placing ads—our focus is on creating campaigns that convert and generate real results for your business.
Our approach includes everything from keyword and competitor research to landing page optimization, ensuring that your investment in paid search marketing translates into measurable growth.
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
How We Drive Results
We believe that results are only meaningful when they impact your bottom line. Our paid search marketing strategies focus on optimizing for return on investment (ROI) by analyzing real data and creating campaigns that convert. Our services include
Keyword & Competitor Research
Uncover high-value opportunities and target the right audience.
SKAGs (Single Keyword Ad Groups)
Drive precision targeting and higher ad relevance.
Negative Keyword Pruning
Eliminate irrelevant traffic and improve ad efficiency.
Ad Copy Optimization
Write compelling, action-oriented ad copy that matches user intent.
Landing Page Creation & Optimization
Design and refine pages that turn clicks into conversions.
Search Engine Retargeting
Re-engage visitors who have previously interacted with your website.
Combining SEM with CRO
Effective Search Engine Marketing (SEM) is more than just making your ads visible on search engines like Google or Bing. The real secret lies in conversion. We combine SEM with Conversion Rate Optimization (CRO) to ensure that every click is optimized to result in a conversion, whether it’s a contact form submission, a call, or a purchase. For example, if your landing page currently converts at 2%, we’ll work with you to improve this rate, turning more clicks into meaningful actions.
Certified Google Ads Professionals
Our team consists of certified Google Ads specialists with years of experience running successful SEM campaigns across various industries. By partnering with us, you’ll gain access to expert insights, advanced strategies, and direct support from Google Premier Partners, helping you stay ahead of the competition.
What You Get with Our Paid Search Services
When you work with Appoint Digital, you get access to a full suite of paid SEM services, designed to optimize your paid advertising efforts across all touchpoints. These include
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PPC Audit Services
A comprehensive evaluation of your current PPC campaigns to identify strengths and areas for improvement. -
Remarketing Services
Re-engage potential customers who previously visited your site without converting. -
Geofencing Ad Services
Target users based on location for hyper-localized advertising. -
Social Media Ad Services
Expand your reach with paid ads on platforms like Facebook, Instagram, and LinkedIn.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs About Paid Search Management
Looking to learn more about paid search management for your business? Browse our FAQs
Paid search is a digital marketing strategy that utilizes online advertisements appearing at the top of search engine results pages (SERPs). These ads typically resemble organic search listings but are labeled as advertisements, distinguishing them from non-paid results. This visibility allows businesses to reach potential customers actively searching for relevant products or services.
Paid search management services involve a dedicated team of experts who meticulously review and analyze your advertising campaigns. Their role is to ensure that these campaigns align with your business objectives. Through continuous optimization and strategic adjustments, they fine-tune your advertisements to maximize their effectiveness, ensuring they reach the right audience at the right time.
Paid search ads operate on platforms like Google Ads. Advertisers bid on specific keywords they wish their ads to appear for. When a user conducts a search, the platform considers several factors—including keywords, ad settings, bids, and ad quality score—to determine which ads will be displayed. This bidding system helps businesses gain visibility and attract potential customers effectively.
Paid search can be a valuable addition to your marketing strategy for several reasons:
- Audience Research: Gain insights into what your target audience is searching for and how to effectively reach them.
- Precise Targeting: Directly target specific demographics, locations, and interests to reach potential customers who are most likely to convert.
- Quick Results: Unlike organic search strategies, which can take time to build momentum, paid search can yield immediate traffic and leads.
- Bottom-of-the-Funnel Leads: Attract customers who are already interested in your offerings and ready to make a purchase decision.
- Supplementing Organic Search Results: Enhance your visibility alongside organic efforts, ensuring your brand is present at multiple touchpoints in the customer journey.
By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
